N
ewzletter
July-Sept. 2015
GROUP
MEET OUR NEW BLOG
Why Digital Advertising is
changing in 2015 and
how it will affect your business
Connecting Ads in your E-edition
Digital advertising is a game-changer; yet, in the
background of this transformative business is a
$21.8 billion problem
(http://bit.ly/215goyG).
This problem did not occur overnight, but it has
gone largely unnoticed. So, what is this problem?
You may be using it already. If not, you may start
after reading this article.
The problem is called ad blocking.
Ad blocking is the act of using plugins (ex. Adblock
Plus, uBlock)
on your web
browser to
stop, replace
or remove ads
on a website.
As many fads come and go in society, this trend
is not slowing down. In fact, it’s growing in the
United States and around the world. The most
recent study from PageFair and Adobe shows a
48% growth of US ad block users in the past
few months (
http://bit.ly/215goyG). The increase
See Digital Advertising Page 2
See Connected Ads Page 2
Advertising is defined in the dictionary as “the
business or act of making something known
to the public, usually through some type of
paid media“
(http://bit.ly/1NM2Pua). The basic
premise of advertising is in the definition yet this
definition forgets the crucial change you may
have noticed already. Advertising is no longer
a push onto someone else. It has become an
invitation that is as personalized to the receiver as
feasibly possible-even down to simplistic details
such as using someone’s favorite colors in an
ad. The example shown highlights the important
journey advertising must take today to reach the
intended audience. Understanding the company’s
focus and struggles in advertising is important to
PUBLISHER REFERRAL PROGRAM
Read more on Page 3
“a $21.8 billion
[dollar] problem”